## [Ryan Reynolds Gets Promoted](/content/ryan-reynolds-gets-promoted/index.html)

How Ryan Reynolds and Rob McElhenney used their celebrity to achieve the impossible For those…

- By [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
  On April 26, 2023

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## [Growth through Licensing Deals](/content/growth-through-licensing-deals/index.html)

Dr. Squatch was founded in 2013 with the goal of differentiating itself from the commoditized…

- By [celebritypackagedgoods.com](/content/author/celebrity-packaged-goods/ "Posts by celebritypackagedgoods.com"/index.html)  
  On April 19, 2023

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## [Lead With Customer Experience](/content/lead-with-customer-experience/index.html)

One idea has been the separation point between creator brands that flourish or fade: Customer…

- By [celebritypackagedgoods.com](/content/author/celebrity-packaged-goods/ "Posts by celebritypackagedgoods.com"/index.html)  
  On April 19, 2023

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## [In The Wake Of SVB, Are Celebrity Brands Less Risky?](/content/in-the-wake-of-svb-are-celebrity-brands-less-risky/index.html)

Silicon Valley Bank was shut down by the Federal Deposit Insurance Corporation on Friday, March…

- By [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
  On March 29, 2023