Brands Archives - Page 2 of 2 - Sandbox Studios

Market Heating Up For Talent-Led Brands

Investments announced by r.e.m. beauty, Henry Rose, and Ceremonia – all led by one investor While the rest of the market stagnates, that has not been the case for many celebrity-led brands who have had major announcements in the past…

In The Wake Of SVB, Are Celebrity Brands Less Risky?

Silicon Valley Bank was shut down by the Federal Deposit Insurance Corporation on Friday, March 10th for running out of money. Despite where you fall on why this bank run occurred, it is unlikely you fell into the camp of…

Preparing For The Worst, But Make It Fashion

How JUDY is revolutionizing emergency kits in America The world is changing at an alarming rate with more people experiencing natural disasters. Whether it is a fire, flood, hurricane, or pandemic – the sad fact is that the majority of…

Snacking Sustainably

Why it’s more than just a snack Sustainability is a critical part of the future of business, and yet many of us are unaware of how our daily routines impact the world around us. Palm oil is a leading cause…

BUILDING A BRAND – BRAINS, BALLS, OR BULLION?

To build a profitable company you need hustle, but not necessarily a brand. To Bo Burnham’s point, I don’t need Bagel Bites to stand for something, I just need them in my toaster oven at 3am when I come home from the bar.…

THE STRATEGY BEHIND THE COLLABORATION

Did you know 70% of joint ventures fail? The reason this is so disproportionate to any other type of new business venture is because most people do not know how to create successful partnerships. Oftentimes people assume that working together…

The Power of Collaborations

Why talent-led collaborations are becoming the next tech unicorns of the investment world. Advertising is fighting a losing battle with a new generation of consumers that is increasingly more digitally savvy and responsible. It is no longer enough to flash…

Creative in the Context of Commercial

It’s that Cannes time of the year. A time where the focus is on excellent creative – what makes it, how to harness it, and who is doing it best. I am a huge fan of good creative. As I’m…

Equality and Why It Matters

The issue around equality and diversity seems to be heating up. Whilst I normally steer clear of these discussions, having recently attended a presentation at Canada House on diversity with the Ottawa Minister and later speaking on the ‘The Role of…