Talent Archives - Page 2 of 4 - Sandbox Studios

Top 3 Tips To Picking The Perfect Celebrity Co-Founder

Most founders are looking for that ‘secret sauce’ to accelerate their business. Whether you are an early stage or a late-stage company, having a superpower is paramount to success in a cluttered market. And let’s face it, every sector is…

Top of the Mornin’ Coffee

Turning A Creator’s Vision into Reality. That’s the job that Hugh Thomas, CEO of Top of the Mornin’ Coffee (TOTM), has taken on for Youtube creator Sean McLoughlin (aka Jacksepticeye). Jacksepticeye has over 29 million followers on Youtube where he…

Ryan Reynolds Gets Promoted

How Ryan Reynolds and Rob McElhenney used their celebrity to achieve the impossible For those not familiar with the FX documentary, “Welcome to Wrexham”, two famous actors (Reynolds and McElhenney) bought a football (soccer) club for $2.5m in North Wales…

Growth through Licensing Deals

Dr. Squatch was founded in 2013 with the goal of differentiating itself from the commoditized men’s personal care industry. At that time, the industry was struggling to build brand loyalty with its core customer base. Dr. Squatch believed that entertaining…

Lead With Customer Experience

One idea has been the separation point between creator brands that flourish or fade: Customer Experience. Like many talent-led brands, Feastables has had an already energized and widely distributed audience base since its inception.  $10 million in e-commerce sales is…

Find Me A Celebrity Who Wants To Work

And Why Lots of Talent-Led Brands Fail Celebrities are often celebrities because they are exceptionally good at something – be it sport, art, acting, music, etc. They often spend their childhood doing the thing that they love. Over and over…

World Class Execution

Chamberlain Coffee has been on an absolute tear since launching in 2020. From consistently introducing new innovative coffee blends to engaging limited edition collaborations, the company has set the bar for what it means to be an energizing Gen-Z brand.…

The Influencer Playbook

Influencer marketing did not exist in most job descriptions about a decade ago. Prior to starting Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring for the active lifestyle. There, he grew the ambassador…

Building For Creators

Chris Vaccarino is credited by many as the man who built for the creator economy before it became a widely adopted thesis. In 2014, he introduced Fanjoy into the world as a way for content creators to monetize their communities.…

Celebrities and Alcohol

Ezekiel Bronfman and his cofounder, Nate Medow, were college students when they first had the inspiration for building a zero-sugar, all-natural ingredients, light, refreshing seltzer brand. For them, none of the traditional alcoholic beverage options at college parties were cutting…