## [There Is No Playbook Anymore](/content/there-is-no-playbook-anymore/index.html)

The companies that win in the next decade may look nothing like the companies that won in the last one. For most of the last twenty years, venture capital had a relatively clear formula. Build software. Scale users. Raise capital. Expand globally.

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** June 24, 2026

## [Why Consumer Is Bigger Than Silicon Valley Thinks](/content/why-consumer-is-bigger-than-silicon-valley-thinks/index.html)

Culture Becomes More Valuable in an AI World. Last week, I was honoured to be invited to join the largest US/UK trade delegation to date — a highly curated group assembled by the British government and Consulate to represent some...

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** May 27, 2026

## [Fund I Milestone](/content/fund-i-milestone/index.html)

We’re excited to share that Fund I has generated its first distribution following a partial secondary sale in one of our portfolio companies. Achieving realized liquidity just over two years from final close is highly uncommon for a first-time fund...

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** March 25, 2026

## [Retail Resurgence: Why The Shelf Matters Again](/content/retail-resurgence-why-the-shelf-matters-again/index.html)

As DTC breaks, retail wins – and Sandbox Studios is first to market. For much of the past decade, consumer investing had one mantra: win online. Direct-to-consumer brands promised exponential growth fueled by Facebook ads...

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** October 1, 2025

## [It’s Weird Out There](/content/its-weird-out-there/index.html)

What VCs Are (and Aren’t) Backing Right Now. The deck is tight. The TAM is real. The story’s strong. So… why are checks still slow? Welcome to 2025: fundraising is happening, but it’s weird out there.

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** July 30, 2025

## [When Fame Isn’t Enough: Why Some Celebrity Brands Flop](/content/when-fame-isnt-enough-why-some-celebrity-brands-flop/index.html)

A closer look at why some celebrity brands fail, and what makes the ones that last stand out. Featuring lessons from J.Lo, Nicole Richie, and Tyra Banks.

- **Author:** [Andreas Tunney](/content/author/andreastunney/ "Posts by Andreas Tunney"/index.html)  
- **Date:** July 5, 2025

## [Celebrity Brands: Less Is More](/content/celebrity-brands-less-is-more/index.html)

The Power of Focus. A celebrity co-founder can be a superpower. When done right, the combination of fame, influence, and storytelling can drive millions in earned media...

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** May 28, 2025

## [Celebrity Brands Are Winning Big](/content/celebrity-brands-are-winning-big/index.html)

How We’re Leveraging Star Power for Outstanding Returns. In today’s rapidly evolving market, celebrity-founded brands continue to outperform, delivering exceptional results and unmatched consumer loyalty.

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** April 30, 2025

## [Inside Expo West 2025](/content/inside-expo-west-2025/index.html)

Trends, Highlights, and Hot Takes. Expo West, the largest annual North American trade show for natural, organic, and sustainable products, gathered over 3,500 consumer packaged goods exhibitors and more than 85,000 attendees...

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** March 26, 2025

## [Necker Island AGM](/content/necker-island-agm/index.html)

Where Deals, Celebrities & Big Ideas Collide. Necker Island—where white sand beaches meet whiteboard strategy sessions, and some of the most influential minds in venture and celebrity-backed brands came together.

- **Author:** [Jackie Fast](/content/author/jackie/ "Posts by Jackie Fast"/index.html)  
- **Date:** February 26, 2025